Projecting Signs

Projecting signs are powerful marketing tools that literally stand out from the crowd. Mounted perpendicular to a building facade, these signs extend outward and capture the attention of pedestrians and motorists alike.

Projecting signs are commonly used by businesses to increase visibility, attract foot traffic, and enhance brand recognition. Their distinctive appearance and strategic placement make them an effective way to make a bold statement in busy urban environments.

What are Projecting Signs?

Projecting signs, also known as blade signs or hanging signs, are typically mounted on brackets or arms that extend from the side of a building. Unlike traditional signs that are flush with the facade, projecting signs jut out into the street, making them highly visible from multiple angles. They can be single-sided or double-sided, depending on the desired visibility and the location of the sign.

Key Features of Projecting Signs

1. Visibility: The primary advantage of projecting signs is their excellent visibility. By extending out from the building, these signs are easily spotted by pedestrians and drivers, even from a distance.
2. Brand Exposure: Projecting signs offer an additional opportunity for businesses to showcase their brand. Logos, slogans, and other branding elements can be prominently displayed on the sign, increasing brand recognition among passersby.
3. Versatility: Projecting signs come in a variety of shapes, sizes, and materials, allowing for customization to suit the unique needs and aesthetics of each business. Common materials include metal, wood, acrylic, and PVC.

4. Directional Aid: In addition to promoting a business, projecting signs can also serve as directional aids. They can indicate the location of a store entrance, highlight a specific product or service, or guide customers to a particular area of interest.

5. Aesthetic Appeal: Beyond their practical benefits, projecting signs contribute to the visual appeal of a streetscape. Their three-dimensional design adds depth and interest to the facade, enhancing the overall character of the building.

Benefits of Projecting Signs

1. Increased Foot Traffic: Projecting signs draw attention to businesses and attract foot traffic, especially in busy commercial areas. Their eye-catching design makes them stand out among other storefronts, prompting passersby to take notice.
2. Improved Brand Visibility: By prominently displaying a business’s name and logo, projecting signs help reinforce brand identity and increase brand recall among potential customers.

3. Cost-Effective Marketing: Projecting signs offer long-term marketing benefits at a relatively low cost. Once installed, they continue to promote the business day and night, making them a cost-effective advertising solution.

4. Compliance with area Regulations: In some urban areas, area regulations may restrict the use of traditional storefront signs. Projecting signs provide an alternative that complies with these regulations while still allowing businesses to attract customers.

5. Enhanced Customer Experience: Clear and visible signage makes it easier for customers to locate and identify businesses, improving the overall customer experience and reducing frustration.